Website redesign Albury businesses can do without losing their Google rankings
If your site looks dated, loads slowly or is a pain to update, a website redesign can fix it. I rebuild Albury Wodonga websites in WordPress and take care to keep the pages and rankings that already bring you work.
Most owners know before anyone tells them
Websites age faster than shopfronts. A site that looked sharp a few years ago can now feel slow, cramped on a phone and out of step with how your business actually works. Customers notice, even if they never say so. They just ring the next business on the list.
Sometimes the problem is under the bonnet. Plugins that have not been updated in years, a theme the original developer abandoned or a site builder that makes every small change a chore. If you are scared to touch your own website, that is a sign too.
A redesign should never cost you your Google traffic
The biggest risk in any redesign is quietly throwing away the work your old site has already done. If a page has been ranking for years for a search like a service plus Albury, deleting it or changing its address without care can see that ranking vanish within weeks.
Before I touch anything I look at which pages people actually visit and which searches bring them in. Those pages get rebuilt with their best content kept, refreshed where needed and placed at the same address where possible.
Where a page address does have to change, I set up 301 redirects. A 301 redirect tells Google and every old link that the page has moved for good, so the old address sends visitors and ranking value straight to the new one. Done properly, most sites hold their position and often improve once the faster, cleaner version is live.
After launch I check Google Search Console for broken links and crawl errors so anything missed gets caught early.
Switch to a site you own and control
Plenty of Border businesses started on a drag and drop builder. They are fine for getting going but they can become limiting and the monthly fees add up. Moving to WordPress is very doable.
Your existing text, photos and useful pages are carried over and tidied up rather than retyped from scratch.
Old Wix or Squarespace addresses are matched to new ones and redirected, so links from Google and Facebook keep working.
Your domain name is moved to your own account if needed, so you are never stuck with one provider again.
Changing website platforms does not have to touch your email. I check where it is hosted so nothing breaks during the switch.
You get WordPress and Elementor logins so you can edit pages yourself, with no builder subscription.
The new site goes on fast Australian hosting or onto an account you already trust.
Your old site stays live until the new one is ready
There is no downtime in the middle of a redesign. Customers keep using the old site while the new one is built in the background.
1
I look at your traffic, rankings, enquiries and what works now, so the rebuild keeps the good parts.
2
You and I agree on the pages, the wording that needs refreshing and any new services or areas to add.
3
The new site is built privately on a staging link. You review it on your own phone and laptop.
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On launch day the new site goes live, 301 redirects are switched on and Google is told about the change.
The same clear packages as a new site
A redesign is priced the same way as a new website. Most rebuilds fall into the Complete Website at $2200 including GST. Smaller sites can sometimes be redone as a single page site for $880 and sites with shops, bookings or member areas start from $3300.
Every redesign includes the free first year of WordPress maintenance, mobile friendly design, Google Analytics, a contact form and map and full access to edit. The full breakdown is on the website design packages page.
If your current site is basically sound and just needs a refresh, it may not need a full rebuild at all. I will tell you if website updates would do the job for less. And if the site has been hacked, start with hacked website repair before planning anything else.
What Albury owners ask before a rebuild
Got a question that isn’t covered here? Ring me or send a message and you’ll hear back within one business day.
Website Design Albury redesigns websites for small businesses in Albury, Wodonga and nearby towns, rebuilding them in WordPress and Elementor. Nick Fritzkowski handles each redesign himself, from reviewing the old site through to launch and redirects. Most redesigns are priced at $2200 including GST.
Redesigning an Albury website does not have to cost you Google rankings if the pages that rank are kept and any changed addresses get 301 redirects. Nick reviews which pages bring traffic before rebuilding and checks Search Console after launch to catch any problems early.
A Wix site for a Wodonga business can be moved to WordPress, with content carried across and old page addresses redirected to the new ones. Once moved you own the site outright, can edit it yourself and no longer pay a monthly builder subscription.
A website redesign in Albury Wodonga through Website Design Albury usually costs $2200 including GST for a complete multi page rebuild. Simple sites can be redone as a single page for $880 and shops or booking sites start from $3300. Hosting and domain costs are separate.
Your old website stays live during a redesign on the Border, because the new site is built on a private staging link. Customers keep using the old one until the new site is approved and switched over, which usually takes less than an hour.
A 301 redirect is a permanent forwarding rule that sends anyone visiting an old page address on your Albury site to the matching new page. It matters because it passes along most of the ranking value the old page earned, so Google and past links keep working.
Your existing domain name and email can stay exactly as they are when your website is rebuilt. Nick checks where the domain and email are hosted before launch and only changes the website records, so email keeps flowing while the new site goes live.
Send me your current website address. I will take a look and tell you honestly if it needs a full redesign or just a tidy up.
