Websites for excavation, civil and machine hire businesses
Earthmoving website design in Albury that shows the gear, shows the jobs and gets the phone ringing from farmers, builders and councils.
And each one checks your website for something different
A farmer near Holbrook wants a dam cleaned out before summer. A builder in Thurgoona needs a slab site cut and levelled next week. A council contractor or principal builder wants to know if you are set up for a bigger civil package.
The farmer wants to see you have done this kind of job before and that you will travel. The builder wants to know you are available and reliable. The bigger client wants insurance, tickets, gear lists and some evidence you can handle scale. One website can do all three if the pages are laid out properly.
A lot of earthmoving operators run their business off word of mouth and a Facebook page. That works until you want bigger jobs or a new region. My Facebook to website page explains how that move works.
So Google knows exactly what you do
One long services page with everything in it tends to rank for nothing. Separate pages give each service a fair shot in search.
Trenching, footings, pool digs and bulk excavation.
Clearing, cut and fill, levelling and house pads for builders.
Subdivisions, drainage, kerb prep and council work.
Farm roads, gravel driveways, culverts and grading.
New dams, desilting, repairs and channel work.
Wet and dry hire, with the fleet listed by size and attachment.
Your gallery is worth more than any slogan
Earthmoving is visual. A photo of a freshly finished house pad, a new dam holding water or a long run of gravel road tells a customer more than a paragraph ever could. Before and after shots from the same angle work especially well.
I set up galleries that are easy to add to from your phone. Each photo gets a short caption with the type of job and the general area, which also helps with searches like “dam builder Corowa” or “site cut Wodonga”. I compress the images so the pages still load fast on a slow rural connection.
If you have drone footage, that can go in too.
The paperwork side of the website
Builders and civil clients often check a contractor’s website before inviting them to quote. A capability page makes that easy. List your machines, licences and tickets, insurance cover in general terms, safety systems and the kinds of projects you take on.
A downloadable capability statement on the same page is handy for tender packs. Add a separate enquiry form for builders and commercial work that asks for project location, start date and scope.
Working across the Border means NSW and Victorian jobs, each with their own licensing and permit rules. Say clearly on the site that you work on both sides so nobody assumes you only cover one.
Four parts that work together
Earthmoving searches are spread over a wide area. People search by town, by job type and sometimes by machine. Here is how I approach it.
1
Short pages for the towns you cover, from Jindera to Tallangatta, written about the actual work you do there.
2
Set up as a service area business with the right category and your towns listed, without showing a home yard address if you prefer.
3
Regular new photos keep the profile active and give people a reason to call.
4
Ads on searches like excavator hire or dam builder can fill gaps. Plans start at $198 a month plus ad spend.
Other pages you might find useful
Earthmoving often works hand in hand with these trades. The same web principles apply.
For contractors across the Border region
Got a question that isn’t covered here? Ring me or send a message and you’ll hear back within one business day.
Website Design Albury builds websites for earthmoving, excavation and civil businesses in Albury Wodonga and the surrounding region. Nick Fritzkowski builds each site himself in WordPress and Elementor and has been building websites since 1995. Call 0413 651 740 or use the contact page to talk about your business.
Nick Fritzkowski at Website Design Albury works with excavation and civil contractors in North East Victoria as well as southern NSW. He works by phone, email and video call, so distance is not an issue. Sites include service pages, job galleries and enquiry forms for builders and farmers.
An earthmoving website in Albury from Website Design Albury costs $2200 for a complete multi page site with service pages, a gallery and a capability page. A single page site is $880. Prices include GST, a free first year of WordPress maintenance and full access to edit.
An excavation business based at home in Wodonga can show on Google Maps by hiding the street address and setting a service area instead. List the towns and suburbs you cover and pick an accurate category. Nick sets this up as part of his local SEO work.
A machine hire business in the Riverina gets more serious enquiries when it lists at least starting prices for each machine. Customers comparing hire options want a rough figure before they call. If rates vary a lot, show a from price and explain what changes it.
Builders and civil clients often check a contractor’s website before inviting a quote because they want to see machinery, tickets and past work. A clear capability page with a downloadable statement makes that check quick. It also shows you are organised, which helps on bigger jobs.
Earthmoving operators can add job photos to their WordPress website straight from a phone while on site near Albury or anywhere else with reception. Nick sets up the gallery so uploading is simple and shows you how at handover. Images are compressed so the site stays quick.
Send me some photos of recent work and a list of your machines and I will put together a plan and a price.
