Clinic websites for physios, psychologists, podiatrists and chiros
Allied health website design in Albury that explains what you treat, makes booking easy and keeps your advertising on the right side of the rules.
A clinic website does a quiet but important job
A person with a sore back, an anxious teenager or a heel that hurts every morning will usually look at two or three clinics before picking one. They want to know you treat their problem, who they will see, if you take their health fund or a referral and how soon they can get in.
I build allied health websites that answer those questions plainly. Each practitioner gets a profile. Each service gets its own page in everyday language. The booking button is never more than a tap away.
This suits physiotherapists, psychologists, podiatrists, chiropractors, osteopaths, occupational therapists, dietitians, speech pathologists, exercise physiologists and similar practices around Albury Wodonga.
A general note on the national advertising rules
Registered health practitioners in Australia have rules about how they advertise, set out by Ahpra and the national boards. Your website counts as advertising. I am a web designer, not a lawyer, so I always suggest you check the current Ahpra advertising guidelines yourself, but the general idea is easy to build around.
In broad terms that means no testimonials about clinical outcomes, no claims that create unreasonable expectations of results, no misleading before and after material and no pressure to book. I write and lay out pages so they inform rather than promise.
In practice your site leans on clear descriptions of what you do, who you see, what an appointment involves and what it costs. That kind of honest information also happens to be what Google and patients both like.
Four steps from first chat to going live
Clinics are busy, so I keep the process light on your time. Most of the back and forth happens by email and short video calls.
1
I list each service, condition group and practitioner so every one gets a clear page or section.
2
I link or embed the online booking system you already use so patients can book straight from the page.
3
Page copy is written in plain language and kept in line with the general advertising rules.
4
The site goes live with Google Analytics and contact tracking so you can see what brings in new patients.
Make it easy for the people who send you patients
A good share of allied health work comes by referral. GPs, specialists, hospital teams and support coordinators all need a quick way to send you someone. A dedicated referrals page with your fax or secure email details, a downloadable referral form and notes on Medicare care plans, DVA or NDIS where they apply saves everyone time.
Practices that work with NDIS participants may also find my page on SEO for NDIS providers useful.
Pages that line up with real searches
Health searches are usually a mix of the problem and the place. These are the kinds of pages that tend to earn their keep.
Back pain, sports injuries, heel pain, anxiety support. Written plainly without promising outcomes.
Photo, qualifications, special interests and the days they work.
If you have rooms in both Albury and Wodonga, each site deserves its own page.
Health funds, care plans, DVA, NDIS and what a first visit costs.
What to bring, how long it takes and what to wear.
One button, the same place on every page.
Small details that matter for clinics
Set each practitioner up correctly. Google allows individual practitioner profiles in some cases, but a clinic with several people often does better with one strong practice profile. Use accurate categories such as physiotherapist, podiatrist or psychologist and keep the hours current.
Clinics with rooms on both sides of the river should have a separate profile and a separate web page for each address. People in Wodonga often search for Wodonga by name and will pick the closer option. Patients also need to know which side they are booking for.
Google Ads can work for allied health when they stay factual, like announcing a new practitioner or extended hours. My Google Ads plans start at $198 a month and I keep the ad copy within the same careful approach as the site.
For clinics in Albury Wodonga
Got a question that isn’t covered here? Ring me or send a message and you’ll hear back within one business day.
Website Design Albury builds websites for allied health clinics in Albury and Wodonga, including physios, psychologists, podiatrists and chiropractors. Nick Fritzkowski builds every site himself in WordPress and Elementor and has been building websites since 1995. Call 0413 651 740 or use the contact page.
Nick Fritzkowski at Website Design Albury builds health practice websites with the general Ahpra advertising rules in mind, such as avoiding clinical testimonials and outcome claims. He recommends practitioners check the current guidelines themselves and writes content that informs patients plainly rather than making promises.
A physio website in Albury should not use testimonials about clinical outcomes because the national advertising rules for registered health practitioners restrict them. Patient friendly information about services, practitioners, fees and what to expect at the first visit works well instead. Check the current Ahpra guidance for the details that apply to you.
A clinic website in Wodonga can link to or embed most online booking systems used by allied health practices. Nick places the booking button in the header and on every service page so patients can book in one or two taps. More complex setups fit the Advanced Website package from $3300.
An allied health website in Albury from Website Design Albury costs $2200 for a complete multi page site with services, practitioner profiles and a referrals page. A single page site is $880 and advanced builds start at $3300. All prices include GST and a free first year of maintenance.
A psychology practice benefits from a separate referrals page because GPs and other providers need the details quickly. Include how to send a referral, any downloadable forms and general notes on Medicare mental health plans. It also gives patients confidence about how the process works.
A podiatrist ranks on Google Maps across the Riverina and North East Victoria by keeping a complete Business Profile with the right category, current hours and real photos, backed by a website with clear service pages. Nick’s local SEO plans start at $279 a month.
Send me a list of your services and practitioners and I will come back with a plan and a clear price.
